Jonathan MacDonald

Jonathan MacDonald is a strategic change-maker with over 30 years of experience in business transformation, advising top companies like Google, Apple, and Nestle. Known for pioneering in digital technologies, including Web3 and blockchain, he has helped businesses adapt to rapid changes. As an author of bestsellers like Powered By Change, MacDonald also founded the Sovereign Ethical Lifestyle Filter (SELF), a privacy-focused AI tool. A renowned speaker, he provides insights into change management, innovation, and the future of digital technologies. More on his work can be found here.

Jonathan MacDonald is one of the world's most in-demand and internationally renowned strategic change-makers. From being involved in the earliest days of cryptographic tech in the 90's that later became the Web3/Blockchain world decades later, he most recently founded the Sovereign Ethical Lifestyle Filter (SELF) which is a personal, private and adaptive AI,delivering your web, your way. Jonathan is also the host of Ethics TV, discussing ethics in a digital world.

He has recently been featured in "The 10 Most Dynamic Entrepreneurs To Watch In 2024" and awarded "The Most Impactful Leader Pioneering Ethical Technology"

Jonathan is an award-winning, bestselling author and keynote speaker on the topics of change, digital transformation, mindset. With a background in retail, entertainment and strategy, Jonathan has been creating and advising businesses for over three decades. He was the youngest ever Chairman of the British Music Industries Association. Later, as Commercial Director for Ministry of Sound, Jonathan turned an analogue company into a digital powerhouse, helping to expand the global franchise around the world. He also launched the first-ever Sky TV station specifically for musicians.

He has also advised well-known, blue-chip companies including Google, Microsoft, Apple, P&G, Unilever, Nestle, Lego, Heineken, Sony and IKEA, and is trusted by senior executives around the world to convert his insights on perpetual change into profitable business strategies and personal success. As a thought-leader, he contributes to numerous publications including Forbes, Google’s Think Insights, and The British Airways Business Life magazine.